Objective 7: Fares and pricing

Whāinga 7: Ngā utu

This draft objective area covers fare policies to promote use and achieve equitable access while delivering sound financial performance. Policies that support this objective include:

  • Fare principles to be applied when developing and reviewing fares and pricing
  • Working towards a regionwide flat fare structure with consistent pricing for similar journeys
  • Exploring different fare pricing initiatives to encourage public transport uptake
  • Ensuring parking policies in Tauranga and Rotorua support mode shift to public transport
  • Implementing a system of fare free travel for school students subject to a number of considerations
  • Regularly reviewing fares

Draft Target

An equitable fare and pricing system that attracts new customers and rewards frequent use. Target: 90% of customers are very satisfied with bus service value for money by 2030.